A collaborative partnership
18 Birdies launched with a vision to re-invent the game of golf and make it more appealing to a younger, community-focused demographic. The company needed to utilize all channels and touchpoints in creative ways to meaningfully connect and earn loyalty from players, courses and the golf industry.
Starting with a very small set of core brand assets, Graphiti helped the client grow the visual brand and apply disruptive strategies across all channels. From in-app gamification experiences to user-centric website experiences to trend-forward merchandise, we delivered out of the box thinking and proven results.
- Visual Identity
- Digital Experience
- Content strategy
- Branded merchandise
- Tradeshow Experience
Sweepstakes campaign strategy
To drive new adoption of the app, we launched a sweepstakes-style campaign that rewarded players for different types of engagement. Players earned “golf bucks” that they could then enter to win equipment, merchandise, trips and VIP experiences for actions such as getting friends to onboard and using new app features. The gamified campaign experience was appropriately bright, fun and complementary to the 18Birdies brand.
Using technology to attract visitors
- A data-driven interactive experience showcased the 18Birdies network, onboarded players, popular courses, and regional stats
- A large phone touchscreen installation allowed attendees to demo a larger-than-life App experience
To boost brand presence at events and tournaments, we helped 18Birdies build out an arsenal of swag. From brand ambassador attire to trend-setting wearables, we provided ideation, design and resourcing support.