Case Study

Verity Solutions

Launching a health care start-up

A player in a niche software solutions space brought us on to help them launch as an independent entity with a new name, new positioning and new identity, rolling it out at a high profile industry event. They needed a stand-out show presence, complete with foundational marketing materials that would impress attendees and position the new company as a leader in their marketplace.

Ready to make their mark

By assessing the competitive landscape and interviewing employees, leadership, customers, and partners, we discovered that what made this company unique was not only its customer-centric technology but also the forward-thinking agile product development methods. In short, Verity was the only company able to deliver what customers really wanted: a transparent, actionable view of accurate data. With that insight, we crafted a brand strategy that would embody this value. Thanks to the company’s nimble leadership and our agile approach, we were able to meet aggressive goals within a very short timeline, regularly syncing on priorities, agreeing on decision points, and delegating tasks to get core marketing collateral on to the show floor with a splash.

Brand Strategy

  • Discovery
  • Competitive Analysis
  • Strategy and Positioning
  • Naming
  • Messaging Framework
  • Visual Design
  • Logotypes
  • Identity Guidelines

Digital Experience

  • Web Design
  • Search Optimization
  • WordPress Development

Marketing Communications

  • Tradeshow Booth
  • Print Collateral
  • Presentations
  • Email Marketing
  • Print Ads

In Verity Veritas

We formulated brand pillars and an identity system that reflects fundamental company values, starting with the name—Verity, embodying truth and transparency. The accompanying visual system, anchored by a modern white color palette, presents a crisp clean look representative of clarity and a friendly, accessible brand voice representative of their responsive customer service.

Graphiti was able to quickly and accurately pinpoint the value that we bring to our customers and create accurate messaging the entire team could agree on. The unveiling of the new brand at our first two tradeshows established us as a forward-thinking industry leader with a clean and distinguished look that continues to receive positive feedback from attendees and even our competitors!”

– George Puckett, CEO