Brand Identity + Website

Boon Boona, a prominent Seattle-based coffee roaster sourcing exclusively from Africa, sought to align its Shopify page with its cafe experience and storytelling ethos. Drawing inspiration from the vibrant coffee culture in Asmara, the capital city of Eritrea, we crafted a revitalized aesthetic. This comprehensive redesign included elements such as fonts, color palettes, textures, motion animation, and bespoke illustrations, culminating in an updated website that captured the essence of Boon Boona. Product pages were strategically divided into three sections: ‘The Coffee,’ ‘The Impact,’ and ‘The People,’ catering to customer preferences for flavor profiles and highlighting Boon Boona’s social and environmental initiatives.