Global Cyber Risk Campaign

In a world of fast-paced technological advancements, unforeseen cyber risks are on the rise at every turn and with each new opportunity. To position themselves as a leader in cyber security solutions, Munich Re needed a global campaign that aligned their cyber services across all regions and established them as a reliable partner to help prevent cyber incidents, and help businesses maneuver and recover if they do fall victim to a cyber crime.

Graphiti collaborated with Munich Re to develop a campaign strategy and tactics to drive awareness and promote their services. Rather than relying on overused cyber technology and risk imagery, we leveraged visual metaphors that represent the ways businesses—and the insurers who protect them—can confidently navigate the digital future with Munich Re as a trusted advisor. The visual system was applied to posters, videos, landing pages, and social media templates.