Brand Identity + Website

Juicy Café is a Seattle-based eatery known for its nutrient-packed juices, smoothies, and health-forward meals. Graphiti partnered with the brand to create a new identity and website that better reflected its vibrant menu and modern audience. We introduced a refreshed visual system—including color palette, typography, and playful iconography—and art directed a custom photo shoot to define a fresh, approachable photography style. The new website is clean, mobile-friendly, and easy to navigate, helping busy customers explore offerings and locations with ease. The result is a brand experience that feels just as fresh and nourishing as the food itself.