Brand Identity + Retail Experience

Parfait Ice Cream built its reputation on small-batch, farm-to-cone quality—sourcing ingredients locally and making everything from scratch. As demand grew, the founder turned to Graphiti to evolve the brand’s look and feel for packaging, retail, and broader shelf presence. We developed a visual identity that preserved Parfait’s artisanal charm while creating structure and flexibility for growth. The system pairs natural textures and hand-drawn elements with a bright, modern palette—designed to evoke freshness, approachability, and joy. From pint containers to in-store signage, the result is a cohesive brand that’s ready to scale without losing its roots.