Catalog + Digital Promotion

This annual direct mail catalog and supporting digital assets were designed to motivate teens, and their parents, to visit retail locations by featuring trending fashion brands.

Content Marketing, Marketing Communications, Retail & Environmental
Two Herschel brand backpacks and one purse, on a pink background with an illustrated rose pattern
Two catalog spreads on a blue background; one Nike SB shoes and clothing, one Vans skate shoes
Zumiez retail catalog's skate board page on an orange background.
An image showing the backpack page from the Zumiez catalog, featuring 12 backpacks on a background illustration of Pac Man.
Advertisement showing Vans skate shoes in white, red, and black colorways with the Vans logo, and the call out "reflective"
Catalog spread with one page turning, on a pink background. Pages show woman wearing a Vans sweatshirt, carrying a Vans backpack, in addition to three pairs of blue Vans shoes.